MARKHAM, Ontario, Sep 20, 2005 (BUSINESS WIRE) -- You'll never look at your PC the same way again, once
you've seen a computer with Avivo™ from ATI Technologies Inc.
(NASDAQ:ATYT) (TSX:ATY). Avivo includes hardware and software
technologies that refine video capture and playback, and greatly
improve display quality. Computers with Avivo provide much more
accurate color reproduction than other PCs - they can display 64 times
as many colors - and so are essential for anyone editing photos or
viewing video. In addition, Avivo makes PC games look stunning on any
current display and the superb image quality gives Avivo users the
gaming edge.
All digital photo and video files are processed through a series
of steps before being displayed on PC monitors. A flaw in any one of
these steps will produce a less accurate video or image. ATI's Avivo
refines all of the steps to ensure the best photo and video
experience:
-- Using today's current computer architecture, Avivo delivers
flawless video playback by supporting hardware MPEG-2
compression, hardware assisted decode of MPEG-2, H.264 and
VC-1 video codecs, and advanced display upscaling
-- 64 times the number of colors currently available in current
PCs for amazingly vibrant images that are more accurate with
higher color fidelity with unprecedented 10-bit processing
throughout Avivo's display engine
-- Extreme resolutions, such as 2560 by 1600 or higher, on the
latest digital displays using dual-link DVI, as well as high
color depth support over DVI
-- Industry-first advanced up or down resolution scaling for high
quality viewing on any flat panel display using ATI's unique
solutions never before implemented on the PC
-- Accurate video capture with features like 3D comb filtering (a
feature previously limited to high-end televisions), front-end
video scaling, and hardware MPEG video compression
-- True-to-life image reproduction for TV programs with hardware
noise reduction and 12-bit analog-to-digital conversion for
high-quality video capture
-- Universal connectivity to support standard TV, HDTV, video
input and all PC displays via digital (DVI, HDMI™) and
analog (VGA, Component, S-Video, composite) ports
"ATI's Avivo will revolutionize the PC in the same way that
high-definition revolutionized television," said Rick Bergman, Senior
Vice President, PC Business Unit, ATI Technologies. "As the world's
leading supplier of reception and display solutions for high end
digital televisions, ATI is delivering the world's leading video and
display technologies to the PC. ATI's Avivo benefits anyone who edits
digital photos, enjoys a home theater PC, or plays PC games."
ATI's Avivo is receiving acclaim from a wide variety of industry
leaders.
"ATI's new Avivo will play a key role in enabling life-like visual
fidelity all the way from content creation to consumption," said Bob
Brewer, Corporate Vice President, Desktop Marketing Segment,
Microprocessor Solutions Sector, AMD. "We are diligently working
alongside ATI to help our customers offer powerful PCs for a truly
rich photo and video experience."
"Cyberlink is proud to work with ATI - a recognized leader in PC
graphics solutions," said Alice H. Chang, CEO of Cyberlink Corp.
"ATI's Avivo is the next step in the evolution of PC video and display
that consumers are demanding. Together with our leading video and
audio software technology, ATI's Avivo will provide users with
true-to-life video experiences for the PC."
"ATI has been a valuable strategic partner for many years, and
we're pleased to extend our relationship by working with them on the
development of new Avivo solutions," said Mike Ling, InterVideo VP of
Marketing. "With InterVideo's superior codec technology and ATI's
innovative video and display technology, we can deliver a new level of
playback performance and visual quality on the PC."
"ATI's Avivo enhances the fully integrated digital entertainment
experiences Windows XP Media Center Edition 2005 offers with rich
video and display features," said Dave Mendlen, director of Windows XP
products at Microsoft Corp. "The unique features that Avivo brings to
the home theater enable users to connect more display devices with
ease while watching the highest quality video programming."
Avivo will be an integral component in all of ATI's upcoming
desktop, mobile, chipset, workstation, and software products. For more
information about Avivo, please visit http://www.ati.com/avivo
News Source: ATI Press Release
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